“Think small and act small, and we’ll get bigger. Think big and act big, and we’ll get smaller.”
– Herb Kelleher
To gain market share; focus on small audiences that align with your organizational drishti and stand to gain the most from your offerings. This gives guidance on selecting product features and appropriate messaging. We provide the direction to design a product mix and market strategy that wins in your market place.
The truth is, not everyone wants what you’re selling- the point is, that’s exactly ok. Identify small target audiences that align with your purpose; their pain points, their values, and how they make decisions. In doing so you reduce wasted time, energy, money and set yourself up for a more accelerated advancement through the product adoption curve.
Relating with your customers is imperative to your success. Employing a niche marketing approach makes it possible to relate in a more authentic personal way. Interrupt conversations with the right message, at the right time, and in the right place to accelerate growth, empower your sales team, and gain loyal followers.
Often, products and services fail by marketing the wrong features to the wrong audiences. Keeping a micro focus allows you to better distinguish the core features that best serve your niche audiences. An effective strategy focuses on serving the target niche with the correct product features and relevant message for their most immediate needs.