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drishti point

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High Hope Pivot Strategy

Land conservancy seeks to radically change (pivot) revenue model to sustain 1,600 acres of wildlife sanctuary in Texas.

Problem

Vacation rental platforms (AirBnB etc) have become a double edged sword for rural vacation venues. On one side, they make it much easier to reach interested renters. On the other, access to renters has led to an explosion in ranch property listings. Ranch owners now have the ability to price their properties at breakeven rates (mortgage + cleaning + expenses) and essentially have a paid for ranch getaway. This makes short term pricing strategies for venues next to impossible, as the market is priced at breakeven.
In addition, occupancy rates in urban areas are supported by midweek business travel and averages ~55%. However, rural listings typically only see weekend vacation renters leading to occupancy rates of ~28%.
To cover the high costs associated with the managing 1,600 acres of wildlife sanctuary, a strategy was needed to increase occupancy rates while simultaneously increasing the amount of money each guest spent during their visit.

Strategies For Increasing Occupancy & Revenue

Agritourism

Build new attractions centered around biodynamic farming to draw from neighboring tourist activities.

Programed Retreats

Make hosting 4-5 day retreats a turnkey full service offering with added services and products.

Sustaining Membership

Once a person visits, they almost always return.
10% visitor conversion equals ~$60k in additional recurring revenue & a loyal group of volunteers.

Key Performance Indicators

%

Rental Occupancy

#

Weekly Visitors

$

Per Visitor

Deliverables

Pitch Packet / Investor Summary

Competitive pitch made to three oversight boards.
Unanimously awarded project.

Oversight Board Reporting

Quarterly financial progress Reports.
Weekly Status Updates.

Complete Rebrand

New logo, brand guide, new website, & messaging.

Media & Outreach

Created unique content for social media and website.

Technology Roadmap & Implementation

Full technology stack selection and integration.
Saved ~$900/month compared to original tech selection.

New Map & Trails

GPS mapping for pinpoint accuracy.
Hosted on trail apps for increased traffic.

Governance Model
& Project Management

Unique process to capture project ideas from members /onsite-team and track them to complete.
Review – Plan Project – Vote – Manage – Close

Financial Analysis &
Forecasting

Initial due diligence and annual financial analysis and forecasting.

Infrastructure Planning

Infrastructure planning to support new revenue streams.

Program Sales &
Pricing Strategy

Simplified retreat sales process by simplifying pricing and creating packaged deals.

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