Candidate needed a quick targeted marketing campaign to win a special election for City Council.
Overview
An urgent vacancy opened on a seven member city council. 4 individuals decided to run for the position with elections taking place in less than 90 days.
Turning out a vote for an off-cycle election is always difficult, especially in a tight time window.
In the end, Smith won the seat with 51% of the vote with second coming in 15 points back at 36%.
As a continuation for this project, we are working with Smith to develop a communication portal for her constituency.
Key Performance Indicators
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Votes
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Website Visits
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Yard Signs
Deliverables
Quick Website
Website was launched within 1 week of discovery meeting. 2 weeks before the other candidates.
Brand Design
Inspired by the vision of the candidate, the brand design focused on simplicity and standing out from the sea of red, white, & blue political campaign ads.
Messaging
Workshopping of core message across all marketing materials. Debate prep, interview prep, and media relations.
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