Vision plan, product design, financial model, & market strategy for an intuitive project planning tool.
In-house project.
Overview
Modern project management tools aren’t for everyone. In fact, 44% of professional project managers do not use digital management tools at all. Instead, they choose to plan their projects with blank sheets of paper and white board sessions.
When interviewed, project managers say that modern tools are hard for teams to adopt, difficult to setup, and not as familiar as their current physical process.
Projectbook combines the familiarity of pen & paper planning with the power of AI. Empowering project managers with an easy way to plan, manage, and close their next project.
Deliverables
User Experience Research
User personas, journey maps, & process maps.
A.I. Tech Selection
& Trials
Custom libraries, scanning services, and third party developers were trialed for handwriting recognition accuracy and speed.
First attempts were less than 12% accurate and took 10min+ to process. We now sit at 90%+ scan accuracy in less than 30 seconds.
Custom Branding
Complete brand guide based upon market research and user personas.
Market Research
Association research & online forums.
50+ Interviews
Partnerships Established
Print/Package/Assemble/Ship Partner
Handwriting Recognition Partner
Advanced AI Pattern Recognition Partner
Database and Web Developer Partner
Social Media Marketing Launch Partner
Financial Model
& Cap Table
Interactive financial model modified by key levers. (KPIs)
Pitch Deck
Pitchdeck created for seed fundraising rounds.
Product Design
Several iterations of forms, books, and assembly designed and tested.
App Wireframes
Core screens and interactions designed and ready to be developed.
Next Steps
The next step for ProjectBook is market testing using crowdfunding site KickStarter. To be successful a 90 day period will be needed to pre-promote through social media and launch full PR campaign.
In proud partnership with:
Vanessa M.
Frecle Studios
Want to follow this project?
(Launching On KickStarter…Eventually 😉)
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