Product launch strategy for custom handbag manufacturer in Mexico.
Was not feeling like the brand was going in the right direction. Provided tech roadmap, new website, logo competition, market analysis personas.
Selected critical technology stack
Facilitated open sourced brand competition and received 1,500 submissions.
Winner selected through target market surveys.
Audience personas to focus marketing spend and keep personal design prejudice in check.
Custom e-commerce website complete with wide range of technology integrations.
Staffing, status reports, & centralized billing.
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(Launching Summer of 2022)
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