Product launch strategy for custom handbag manufacturer in Mexico.
overview
Was not feeling like the brand was going in the right direction. Provided tech roadmap, new website, logo competition, market analysis personas.
deliverables
Tech Selection
& Implementation
Selected critical technology stack
Branding Competition
Facilitated open sourced brand competition and received 1,500 submissions.
Winner selected through target market surveys.
Market Research
Audience personas to focus marketing spend and keep personal design prejudice in check.
E-commerce Website
Custom e-commerce website complete with wide range of technology integrations.
Project Management
Staffing, status reports, & centralized billing.
in proud partnership with:
Vanessa M.
Frecle Studios
Prokopi A.
Prokopi Design
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(Launching Summer of 2022)
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