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drishti point

drishti point

growth in transitions.

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Zelli Handbags

Product launch strategy for custom handbag manufacturer in Mexico.

overview

Was not feeling like the brand was going in the right direction. Provided tech roadmap, new website, logo competition, market analysis personas.

deliverables

Tech Selection
& Implementation

Selected critical technology stack

Branding Competition

Facilitated open sourced brand competition and received 1,500 submissions.
Winner selected through target market surveys.

Market Research

Audience personas to focus marketing spend and keep personal design prejudice in check.

E-commerce Website

Custom e-commerce website complete with wide range of technology integrations.

Project Management

Staffing, status reports, & centralized billing.

in proud partnership with:

Vanessa M.
Frecle Studios
Prokopi A.
Prokopi Design

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(Launching Summer of 2022)

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